We are a team of specialists passionate about improving animal welfare standards in agriculture. We understand that animal welfare is not solely an ethical issue – it is an integral part of a sustainable, efficient, and responsible agricultural sector.


Our goal website is a fully reliable source of information regarding meat production and consumption. Our mission is to counteract misinformation that often arises in public discourse by providing consistent, scientifically-based data and evidence.

Our mission

Our mission is to provide reliable, scientifically-based information about meat, its production, impact on health and the environment, and to address controversial and often misleading information. We aim to foster an open dialogue where we present various perspectives in order to ultimately promote healthy and sustainable dietary choices.

Meat Myths

Our Principles aims to facilitate readers in making informed decisions about meat, based on reliable information while respecting diverse perspectives on the subject.


We support and promote modern technologies and practices that contribute to improving animal welfare, agricultural efficiency, and environmental protection.

Respect for Animals

We believe that every animal has the right to a dignified and safe life. We endorse practices that ensure the highest level of welfare for animals.


We strive to provide information based on scientific evidence in a transparent and understandable manner.


We acknowledge our responsibility to educate the community and decision-makers about the importance of animal welfare and its impact on human health and the environment.


We are open to dialogue and cooperation with various stakeholders, including farmers, scientists, the general public, and consumers.

Sustainable Development

We aim to align our actions with the principles of sustainable development, which consider the balance between the environment, society, and the economy.

Element graficzny tła